One could say, ‘ What is the point of having a website if it can’t be easily found on a Search Engine? ‘ … Otherwise, the website would only be seen by existing customers who had been given the domain name on a business card or by another direct method.
A search engine is a software system designed to search for and list information on the Internet, including webpages, images and document files. Search engine results are presented in a ranking order which is dependant upon many factors which are ever-changing and require perpetual monitoring.
The discipline and skill required to assist in the improvement or maintenance of rankings has been referred to as a ‘Black Art’ as many disreputable companies, after confusing their clients with technical jargon, charge unrealistic amounts for their Search Engine Optimisation work.
Red Letter believes that Search Engine Optimisation is an integral part of the website and not an optional add-on service.